Always a favorite way to conclude my Brand Experience course as it has the students split into teams and pitching against each other for a hypothetical client/account. This particular wonderful brief, set by one of the leading regional design and marketing companies, required the students to (re)brand the Birthing Center of a particular hospital with an awareness campaign that also considered sustainable exposure beyond the initial promotion.
Here is the complete campaign from the team who ‘won’ the account:
Followed by a selection from the other three teams:
Images of work to follow (below)
