Congratulations Tom and Nicole. Great job. Go Far. Go Bradley. 
Optomap Team Brief
End of semester team brief. Six teams pitching for an account brief set by the wonderful people at Hult Marketing. Short version – piece of equipment that can view 200% as opposed to the 30% of a general eye exam. Capable of identifying a number of diseases at a very early preventative stage. Full campaign needed to promote awareness of this procedure/equipment to both the patient/care giver and Optometrists etc. Here are some of the presentations:
A Celebration of the B-Movie
A five night movie festival at a unique local drive-in theater, celebrating the B-Movie. Multiple promotional pieces included a brand mark/logo for the event, a poster, micro-site, and a Private Screening ‘keepsake’. Here are two or three of my favorites plus a selection of the rest. Good introduction exercise in developing a brand across multiple touch points.