Celluloid Chicago Film Festival

Brief: Create a promotional campaign for a five night film festival titled ‘Celluloid Chicago’ at The Apollo Theater, Peoria, IL 61604.

Objectives: The Apollo Theater will be launching it’s 2016 fall/winter season with a five night Celebration of movies filmed in Chicago. Admission per night is $10 for two movies, or $40 for a full festival pass. It is your challenge to promote the festival across a variety of media. Although it is a film festival, the emphasis is on the fact that they were all filmed in/around the city of Chicago – this should come across at the forefront of your creative thinking – NOT the attributes of each movie shown at the festival.


1. Logotype/Brand: ‘Celluloid Chicago’ and a subheading ‘A festival of movies from the windy city’.

2. The Promotional Poster:  17″ x 11″ portrait, full color poster.

3. Microsite link page off the main Apollo Theater website

4. Private Screening Invitation: this should be a real collectible keepsake aimed at a limited number of influential ‘special guests’ invited to the pre-public screening a few nights before the festival officially opens to the public.

Good fun final brief. Continuing the Art 206 mission of presenting problems and avoiding cliché design solutions. Here is a selection of student projects from the brief:

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Promotion/Awareness campaign for ER department

Final team brief of the semester had the students pitching against each other for a regional ER department. They had to take into consideration the equity of an already existing campaign direction and also the faith based element of this particular client. All were good deadline campaign presentations with the one below coming out as the winning team based on their overall campaign ‘spread’ as well as their actual presentation skills on the day.

OSFSA Presentation-11

Thank you so much Jim and Rachel for setting the brief and offering your time to sit in on the presentations.

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