Brief: Create a promotional campaign for a five night film festival titled ‘Celluloid Chicago’ at The Apollo Theater, Peoria, IL 61604.
Objectives: The Apollo Theater will be launching it’s 2016 fall/winter season with a five night Celebration of movies filmed in Chicago. Admission per night is $10 for two movies, or $40 for a full festival pass. It is your challenge to promote the festival across a variety of media. Although it is a film festival, the emphasis is on the fact that they were all filmed in/around the city of Chicago – this should come across at the forefront of your creative thinking – NOT the attributes of each movie shown at the festival.
1. Logotype/Brand: ‘Celluloid Chicago’ and a subheading ‘A festival of movies from the windy city’.
2. The Promotional Poster: 17″ x 11″ portrait, full color poster.
3. Microsite link page off the main Apollo Theater website
4. Private Screening Invitation: this should be a real collectible keepsake aimed at a limited number of influential ‘special guests’ invited to the pre-public screening a few nights before the festival officially opens to the public.
Good fun final brief. Continuing the Art 206 mission of presenting problems and avoiding cliché design solutions. Here is a selection of student projects from the brief: