Final meeting at a London based branding company was also the one the students were pitching their ideas for the team brief. Their task was to take Gregg’s bakery and the national institution – the sausage roll – to a US market. A really fun challenge that required a lot of ‘product confrontation (eating Gregg’s sausage rolls basically!)
Thank you David for your time and positive feedback on all the teams creative strategies. As always, these types of situations are invaluable opportunities for the students to collaborate with the industry and get a feel for the environments they will shortly become a part of (hopefully).
