As always – wonderful briefs from the D&AD. Thank you for this one.
Make Audible relevant to people who want to get the most out of their free time
Related Disciplines Out of Home Advertising Campaign (OOH)
The back story
Audible is a subscription service that lets you experience storytelling like never before by taking the best performers and pairing them with the world’s largest selection of audiobooks and podcasts.
Members can be more productive or just escape to new places. They can do this on the go or any time their hands are busy but their mind is free (such as on a long drive, a daily commute or unwinding just before bed). Every genre imaginable is ready to be listened to and with a free 30-day trial, it’s easy and risk-free to get started.
What’s the challenge?
Audible is a better alternative to mindless scrolling and swiping on our phones, but some audiences don’t consider the brand relevant to their lifestyle.
Audible want you to persuade ‘Leisure Upgraders’ in the USA, UK or beyond that their needs and attitudes suit the Audible service, and drive them to sign up to an Audible 30-day free trial using a creative Out of Home (OOH) campaign.
Here are a selection of the presentations for this wonderfully challenging project…