Once again, OneFire supplied a wonderful final team brief for the Brand Experience students to tackle (in teams). Thank you Jim, Kristie, and Cara for your time and giving the students such a strong ‘real world’ experience.
And congratulations to ‘Team HIRK’ for being the best presentation overall!
Extract of brief:
Background (Describe the market, history, client activity, and competitive environment that is relevant to this project.) Expedient Technology Solutions is a leading Cybersecurity-focused Managed IT Service Provider (MSSP / MSP) serving the Ohio valley primarily concentrating on growing their business in the greater Dayton region. They have been successfully providing these services since 2004 while focusing on both their employees and clients to reshape the IT experience. They are consistently successful by delivering the highest levels of client service while maintaining an enjoyable and collaborative working atmosphere. They highly value each client relationship and take great pride in providing business leaders with responsive and knowledgeable service, a strategic plan to utilize technology to enhance their organizations, and delivery of Stress Free IT®. Their distinctive service-first company culture enables each team member to deliver the highest quality of service that we promise to every client.
Mandatories (What must be included–logo, address, theme, etc.)
● Expedient Technology Solutions company name
● Current Logo
● The client likes their tagline ‘Stress Free ITR’ and today it is not used much, so make it
more prominent
● The current website and overall Brand positioning are relatively ‘bland and are in need of
some updating, this is a conservative business category, but there is an opportunity to
differentiate them from their competitors and have them look more progressive.
● Website recommendations
● Recommendations for an integrated marketing strategy, include–
○ Thought leadership initiative, through the creation of assets (print, video, etc.)
that help to differentiate them from competitors and position them as the ‘go-to’
resource for IT services
○ Lead generation program that will help to grow the number of inbound leads that
can be nurtured over time to become new customers
○ Paid online initiative
