A wonderful opportunity for the Brand Experience class to work with a ‘real’ client. In this case an app titled ‘Healthy Tray’.
Healthy Tray is a food imaging nutrition platform that captures real-time inpatient intake and calculates pertinent values and needs into accurate, actionable nutrition data. This enables dietitians to quickly monitor what an inpatient eats, personalize dietary plans, and improve patient outcomes throughout the hospital stay.
Healthy Tray’s primary target market is U.S. hospitals and health systems, with an initial focus on acute care inpatient settings where accurate nutrition intake data is critical to clinical decision-making.
- Hospitals: For hospitals, Healthy Tray improves quality of care, efficiency, and outcomes while helping reduce nutrition related complications.
- Dietitians: For dietitians, it enables fast, informed assessments and personalized nutrition plans without manual estimation or documentation burden.
- Physicians: For physicians, it offers clear, actionable nutrition data to support clinical decision making and coordinated care.
Together, Healthy Tray turns nutrition into a measurable, actionable part of patient care.
Here are the students interpretations of the brand identity for Healthy Tray. The first three are the clients favorites:
