To create a magazine that is very much about the brand – in this case, Goodwill Industries – but in an interesting, entertaining way. Required defining the audience(s), selecting stories that the audience would engage with/relate to, and then coming up with a title, masthead, cover, and three spreads (opening, image heavy one, plus two further into the story).
Here is a small selection:
So how would an app look, who’s primary purpose is as an interactive wayfinding system to walk around a zoo, but also has enough ‘extra features built into it to develop a brand loyalty and encourage repeat visits?
Here’s how (a few screens from each students project)…..
Fun poster to work on with a pretty tight deadline. Here is some of the thought process:
Yes, you do need the anaglyph glasses to view this. Better still, a pair of trioscopic glasses. Each poster went out with a cardboard pair of the latter.
Nice introduction assignment into presentation of qualitative and quantitative data in a visual but clear and accurate way, retaining graphic integrity and truthful representation throughout. Each student had to research a personal journey of their choice and collate as much primary and secondary data as possible from that journey. Everything from the number of stop signs, to the breeds of dogs out walking. From the information collected, they then had to create a wallchart presenting it as a visual interpretation.
A really good first brief on the Editorial Design course. The Caterpillar ‘Specalog’ has been in its present form for some considerable time. This was a wonderful opportunity for the students to develop their knowledge and execution of grids while at the same time working on a ‘live’ brief with one of the globes largest corporations.
The brief called for a front and back cover, three inside spreads, plus examples of the printed piece working in a digital format for tablets.
Many thanks to Joshua Pierson, Don Johnson, Michelle Himegarner and Chris Bosley.
And a really great job by all the students involved.
Always fun working on Theatre stuff! In this case, the annual promotional poster. Here is some of the thought process followed by the final version.
