“The artwork is perfect… but can I see a sheep or two next to the kissing lovers?”
A collaborative journey between the Theatre Director and the Graphic Designer.
By Gary Will
Although the relationship between the graphic designer and the client should invariably be a collaborative experience, the opportunity occasionally arises for this creative interaction to connect at a different level. In this case, the client was a Theatre Director and the ongoing brief was to visually promote two seasons of productions.
There was no ‘one size fits all’ with these eleven plays and musicals. Some required a more direct approach to visually explain the clients unique interpretation for each script, while others could be more abstract, leaving the viewer, intrigued and wanting to know more.
What each promotional piece had in common was a creative journey shared by both the graphic designer and the theatre director. Each time, dialogue and creative thought process continually passed between the two as each poster gradually transitioned and metamorphosed into its final rendition.
This exhibit is an opportunity to view and enjoy the final versions of those playbill posters, presented collectively, rather than one at a time – the end of that collaborative journey.