Interesting challenge – rebranding the university tv station. Formerly “Midstate Magazine”.
BUTV logo for non-news programming; used as a corner “bug” (so it needs to be easily readable when small) the mos,t but will also be used for full-screen station ID’s. 1:1 shape ratio.
BUTV News logo for our newscast, related to the main logo. Either square or round form factor but it will be seen the most on a 16:9 monitor on the news set.
Here’s what I arrived at:
