Ostrich meat – 98% lean and 50% less fat than chicken. Super healthy alternative to the traditional competition. And all farmed completely free range in the US. A little more expensive, but worth it for the taste alone. Seems like an easy sell? But try to get past the idea of one of these gangly giant birds on your barbecue instead of roaming the African plaines – not so easy now, right? Well this was the challenge for the students this time around. Ostrich meat was featuring at Schnucks and the brief was to design a marketing/promotional piece that would work as direct mail and also as an end of aisle pick up piece in the store itself.
A fun (and difficult) first step into Editorial Design. Understanding layout, grids, synergy of image and typography… and trying to push Ostrich meat as a lifestyle food choice!
Here are a handful of the more successful (and unique) creative solutions:
