Another great opportunity for the Brand Experience class to work with a real client – in this case ‘Lip Smackin’ Lumpia’.
What is the product?
- Lip Smacking Lumpias: a reimagined twist on authentic Filipino lumpia, crafted as a convenient heat-and-serve product for American households.
- Crispy, flavor-packed rolls designed to go from freezer to table in minutes, with homemade taste and crowd-pleasing flavors.
Who is the audience/customer?
- Busy working families with children who want:
- Fast, convenient meal and snack options.
- Something more exciting than the usual frozen appetizers or weeknight dinners.
- Foods that feel homemade and “special,” without requiring a lot of prep time.
As with the other brand experience class, the students had to develop a logo, and show it working across a number of potential touchpoints.
First up is the chosen Brand Identity, followed by the second and third favorites.
