Category: General Posts

Nice to throw a ‘curve ball’ into the course mix. In this case asking the students to design spreads for a paper engineered celebration of the 50th Anniversary of the US Wilderness Act. Not only did they have to consider the 2D elements, including the text/typography playing a major part of the composition rather than merely a supporting role, but they also had to build in some form of appropriate paper engineering such as pop up, flaps or pull tabs etc.

Just to make it a little harder – the target audience was adults looking for that elusive Christmas gift 🙂

 

 

 

 

 

A great Visual Voices presentation by our guest Kate Bingaman-Burt. Followed by a more informal Q&A session at the buAIGA chapter meeting… and yes, there was pizza 🙂

Continue reading “KATE BINGAMAN-BURT”

The Brief:
To produce a predominantly visual piece of info graphics to support National Geographic’s tenth anniversary special feature on the great Indian Ocean tsunami of 2004 which was estimated to have released the energy of 23,000 Hiroshima-type atomic bombs, according to the U.S. Geological Survey (USGS).

A mix of ‘layers’ presenting statistical, mapping and timeline information, while trying to retain a visual ‘tone of voice’ appropriate for such a humanitarian disaster:

 

Continue reading “Tsunami Wallchart”

A nice introduction brief into Editorial Design – Create an eye catching, but informative direct mail piece to educate the general public in the U.S. about the Metric system and it’s ease of use over the imperial system.

Continue reading “Go Metric”

Nice live brief to give this organization a new brand mark.

Continue reading “Tazewell County Public Health Foundation”

Art 206: Five day film festival promotion plus a Private screening invitation ‘keepsake’. Based on movies that include puppets in some form or another. The objective was to be able to create multiple coherent components for the promotion, from a logotype to assorted print materials and consideration for a webpage/micro-site, as well as an exclusive Private Screening invitation package for a limited number of guests.

Just a very small selection:

Continue reading “Celebration of Puppets in Cinematography”

The second team brief was also set by one of the leading regional design and marketing companies. This particular challenge required the students to (re)brand a plastics company with an awareness campaign aimed at ultimately increasing their customer base and triple sales over the next couple of years.

 

Here is the campaign from the team who  ‘won’ the account:

Continue reading “Team Brief (section two)”

Always a favorite way to conclude my Brand Experience course as it has the students split into teams and pitching against each other for a hypothetical client/account. This particular wonderful brief, set by one of the leading regional design and marketing companies, required the students to (re)brand the Birthing Center of a particular hospital with an awareness campaign that also considered sustainable exposure beyond the initial promotion.

Here is the complete campaign from the team who   ‘won’ the account:

Continue reading “Team Brief (section one)”