Always a good exercise in raising the level of execution and creativity. Choose 12 from 28 ‘problems’ and come up with the strongest, least cliché visual solutions, to a level of execution high enough to get it across to others.
While a fun assignment – the purpose of it is to ensure students push their creative thought process further than the obvious, while at the same time being able to present/sell it at a (pre-computer) level their potential client, creative director etc. can understand.