Always a pleasure designing this piece. Also more and more of a challenge each year to ‘top’ the previous one. We decided on a theme (of sorts) with this one – the anniversary of Lydia Moss Bradley. So the aim was to include her in the piece but not at the expense of emphasizing the strengths of our own college.
Interesting challenge – rebranding the university tv station. Formerly “Midstate Magazine”.
BUTV logo for non-news programming; used as a corner “bug” (so it needs to be easily readable when small) the mos,t but will also be used for full-screen station ID’s. 1:1 shape ratio.
BUTV News logo for our newscast, related to the main logo. Either square or round form factor but it will be seen the most on a 16:9 monitor on the news set.
Here’s what I arrived at:
A new season, and exciting new theatre productions for 2015-2016. First up High Fidelity. As always, I wanted to try push beyond the obvious visual interpretations.
Here are some of the ideas along the way…
And the final one…
A collaborative journey between the Theatre Director and the Graphic Designer.
By Gary Will
Although the relationship between the graphic designer and the client should invariably be a collaborative experience, the opportunity occasionally arises for this creative interaction to connect at a different level. In this case, the client was a Theatre Director and the ongoing brief was to visually promote two seasons of productions.
There was no ‘one size fits all’ with these eleven plays and musicals. Some required a more direct approach to visually explain the clients unique interpretation for each script, while others could be more abstract, leaving the viewer, intrigued and wanting to know more.
What each promotional piece had in common was a creative journey shared by both the graphic designer and the theatre director. Each time, dialogue and creative thought process continually passed between the two as each poster gradually transitioned and metamorphosed into its final rendition.
This exhibit is an opportunity to view and enjoy the final versions of those playbill posters, presented collectively, rather than one at a time – the end of that collaborative journey.
After a pretty busy semester, I wanted a conceptual brief to round off the ‘Designing for a Brand Experience’ course. In other words, more focus on taking a chance and pushing beyond the obvious.
In this case, it involved one of the food industries fastest growing options – the single serving meal. Not the fast food, unhealthy ‘grab-n-go’ but quality food combinations that could grace a restaurant table. The emphasis was on the package design itself (the 3D element if you like). Obviously, the surface graphics/branding was important too, but I was really pushing for my students to ‘play’ with the form. Did it protect, the contents? This had to be their choice of three food items that made up their particular single serving. Was it easy to carry away? And would it stand out visually from the rest of the competition on the shelves (unique shape, interesting graphics, strong brand presence etc.)?
Varying levels of success, but from my own point of view I would rather grade up for the more adventurous attempts.
Here is probably my favorite, followed by the best of the rest…
24″ x 9″ one color linocut.
“Seen clearly, life without hope is hell,
but hell without fear is a fairground attraction“
(Matthijs Van Boxsel)
So after several weeks of cutting, gouging… and procrastinating, it’s finally time to print up my linocut piece (just as well, because I have to get the framed finished version to the gallery this week!). I’m really excited to see how it comes out as there’s quite a lot of detail in there.
The work is based on a quote by Matthijs Van Boxsel :
“Seen clearly, life without hope is hell,
but Hell without fear is a fairground attraction”
Watch this space for the finished piece!
So, this just happened…
