A great Visual Voices presentation by our guest Kate Bingaman-Burt. Followed by a more informal Q&A session at the buAIGA chapter meeting… and yes, there was pizza 🙂
Tsunami Wallchart
The Brief:
To produce a predominantly visual piece of info graphics to support National Geographic’s tenth anniversary special feature on the great Indian Ocean tsunami of 2004 which was estimated to have released the energy of 23,000 Hiroshima-type atomic bombs, according to the U.S. Geological Survey (USGS).
A mix of ‘layers’ presenting statistical, mapping and timeline information, while trying to retain a visual ‘tone of voice’ appropriate for such a humanitarian disaster:
Go Metric
A nice introduction brief into Editorial Design – Create an eye catching, but informative direct mail piece to educate the general public in the U.S. about the Metric system and it’s ease of use over the imperial system.
Tazewell County Public Health Foundation
Nice live brief to give this organization a new brand mark.
Celebration of Puppets in Cinematography
Art 206: Five day film festival promotion plus a Private screening invitation ‘keepsake’. Based on movies that include puppets in some form or another. The objective was to be able to create multiple coherent components for the promotion, from a logotype to assorted print materials and consideration for a webpage/micro-site, as well as an exclusive Private Screening invitation package for a limited number of guests.
Just a very small selection:
Team Brief (section two)
The second team brief was also set by one of the leading regional design and marketing companies. This particular challenge required the students to (re)brand a plastics company with an awareness campaign aimed at ultimately increasing their customer base and triple sales over the next couple of years.
Here is the campaign from the team who ‘won’ the account:
Team Brief (section one)
Always a favorite way to conclude my Brand Experience course as it has the students split into teams and pitching against each other for a hypothetical client/account. This particular wonderful brief, set by one of the leading regional design and marketing companies, required the students to (re)brand the Birthing Center of a particular hospital with an awareness campaign that also considered sustainable exposure beyond the initial promotion.
Here is the complete campaign from the team who ‘won’ the account:
Poster project
Always a fun assignment because of the permutations it always throws up. My sophomore students where given (out of an envelope) an attraction, company or organization from the area, then a relatively well known graphic designer from the past 50 years. Simple brief – to design a series of posters to promote Peoria (through the Chamber of Commerce) as a place for businesses to relocate to, using the attraction, company or organization given as an example of a successful business… in the style(s) of the given graphic designer. Some great solutions. Here are a few: