Product: A *UX/UI friendly smartphone app that maps the building, serves as a exhibit guide (including theme-specific symbols), and connects the user to the museum and it’s activities in a way that develops and encourages a long term brand loyalty.
Produce THREE mocked up paper engineered, double page spreads, with each spread composed of a dynamic, creative mix of imagery and text. At least ONE spread should be a pop-up design and MUST be foldable (in other words, it opens AND closes flat), while the others should demonstrate equally unique paper engineered elements (pull tabs, windows, layering etc.) Consider visual, kinesthetic (tactile) AND even audible senses when considering ideas.
Audience: This is NOT a children’s book. It should be capable of attracting an educated, adult audience who are perhaps browsing around Barnes and Noble in search of that elusive ‘classy’ Christmas gift and who are enchanted by its construction as much as its content.
You are asked to design a series of three predominantly typographic ‘digital posters’, celebrating/visiting the theme of ‘migration’. I expect you to investigate the widest interpretation of the theme from, natural, historical, cultural and global perspectives. I envisage lots of opportunities to draw upon references to different interpretations, eras, societies, social groups, generations, statistics etc. You may wish to create a broad spectrum compendium that tells multiple stories about migration, or you may wish to focus on one group or even and individual person’s story. It might be the case that you, or your family, have personal experience of migration to relate. It might equally be the case that you have a different interpretation or migration story to tell altogether. If so convince us through your research and narrative development.
(Thank you LiSTD)
Here are just three sets.
A nice editorial exercise incorporating a good mix of research and creative design. The brief was to come up with a title/masthead, cover and three spreads for an appropriate story within the magazines editorial well. Then to present both the print and digital versions. Far too many to show, so here are just a few…
Always a great introduction to Information Design. The brief is to research qualitative and quantitative data and information for a ‘Personal Journey’ of your choice, and then create a visual representation that retains the accuracy of the data in a creative, clear way. Here are four of the more successful information design outcomes…
So, long story short. A once in a lifetime collection of Letterpress equipment became available. We had lost some of our own equipment a while ago as it was only on loan, so this was an absolute opportunity to not only bring ours back up to where it was, but also to add a considerable amount of additional type to our studio within the art and design building. First we had to raise the money to purchase the equipment – and thanks to some of our quite amazing art and design alum (you know who you are), that’s exactly what we did, at quite short notice too.
Second, we had to transport it all from downtown, to Bradley. No small feat, but again, people at both ends were only to happy to help.
And so yesterday was the big ‘move in’. Everything went really smoothly – even with masks on! And everything, including the Vandercook, squeezed into the small elevator…. just!
We are so excited, and thankful that we now have a wonderful Letterpress and Book Arts studio (2.0) all ready to go. Thank you to everyone who has helped make it happen, and we are looking forward to once again being able to offer this course and the craft it brings with it to our students soon.
As always – wonderful briefs from the D&AD. Thank you for this one.
Make Audible relevant to people who want to get the most out of their free time
Related Disciplines Out of Home Advertising Campaign (OOH)
The back story
Audible is a subscription service that lets you experience storytelling like never before by taking the best performers and pairing them with the world’s largest selection of audiobooks and podcasts.
Members can be more productive or just escape to new places. They can do this on the go or any time their hands are busy but their mind is free (such as on a long drive, a daily commute or unwinding just before bed). Every genre imaginable is ready to be listened to and with a free 30-day trial, it’s easy and risk-free to get started.
What’s the challenge?
Audible is a better alternative to mindless scrolling and swiping on our phones, but some audiences don’t consider the brand relevant to their lifestyle.
Audible want you to persuade ‘Leisure Upgraders’ in the USA, UK or beyond that their needs and attitudes suit the Audible service, and drive them to sign up to an Audible 30-day free trial using a creative Out of Home (OOH) campaign.
Here are a selection of the presentations for this wonderfully challenging project…
No virus is going to stop this group of wonderful students going out into the world and making a creative impact wherever they go!
