c/o D&AD

What’s the challenge?

(Re)Imagine the identity of a local bike hire scheme in Peoria. This can be one that already exists, but most likely, a brand new scheme.

Research each, then pick either a GPS, dock based or monthly lease bike scheme, depending on what makes the most sense in Peoria. This challenge is all about the brand identity for your scheme. Don’t get hung up on what makes this scheme different from others, but instead how your identity can encourage people to opt for a bike over other options.

Your identity should consider the opportunities bike hire can offer someone in your city, the experiences they’ll encounter and create an identity that sells this opportunity.

Who are we talking to?

Primarily, locals, but also tourists – the possibilities are endless. Focus on the areas from Bradley on the Hilltop, past the hospitals, downtown to the blossoming Warehouse District and waterfront. Also take into consideration the ever expanding trails spreading out both sides of the river – for the more ‘adventurous’ riders and health enthusiasts. Your identity should seek to inspire a wealth of people to take up cycle hire in Peoria. From encouraging locals that cycling to work is more fun, to promoting all Peoria has to offer on the saddle to someone who has never been there before.

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To create packaging for a ‘to-go’ quality meal (not fast food), that addresses brand engagement, potential to extend across a range of meals, and demonstrates strong elements of sustainability.

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Art 300, Creative Strategy. Tick tock… it’s getting closer!

Really fun, short, sharp, logo exercise. We typically frown upon creating a brand mark void of the bigger Brand Strategy/Architecture picture. However, it is a nice opportunity to work to a much tighter deadline than the usual briefs. In this case, a new gallery has been added to the departments existing two main galleries. Focused on Photography exhibitions, this small space needed a stand alone brand identity which could be used both digitally and on print pieces.

Each student was required to submit eight alternative (not simply variations of) logo designs. Here are a few:

Continue reading “Red Door Gallery”

Always a great introduction to Brand Identity. A tactile experience aimed at one specific company, and one specific person. Here are a few of the more successful ones…

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it may well be a year away, but registration and deposits to secure seats is actually only a short while away. If you are one of our graphic design juniors or seniors, and want to be a part of this amazing experience then make a note of the key deadlines and keep an eye out for further posters.

A Pulitzer Prize finalist, this exhilarating play is perfectly timed to honor the recent World Cup victory by the U.S. Women’s Soccer team. Between matches, the members of a teen girls’ soccer club warm up, cool down, stretch, lunge, and reach, to navigate life as young women warriors. Outrageous dialogue, razor-sharp characterizations, and deep insight distinguish this acclaimed play. A dynamic, all-female cast is led by visiting director, Ginna Hoben.

An app with two roles: The first to be a clear, easy to use, interactive wayfinding system to help navigate the zoo and inform/educate. Secondly, to retain the users engagement outside of the zoo environment (so that it doesn’t get deleted, basically!)

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