Wonderful final brief of the Brand Experience class. A challenging client, having to work in a team environment, and a tight deadline – but everyone came through and we had eight really great presentations. A big big thanks to OneFire (and especially Jim).
Design and implement a plan to create a more effective web presence that differentiates MICA and attracts/converts targeted prospects, allowing them to be nurtured and
converted to customers.
MICA was built by doctors to support their uncompromising mission to protect and defend their
members, their practices, livelihoods, and personal integrity.
Mandatories (What must be included–logo, address, theme, etc.)
● Company name
● Logo update (optional)
● Company tagline (optional)
● Brand positioning, supported by messaging & imagery
● Website design
● Recommendations for an integrated marketing strategy, to include–
○ Thought leadership initiative
○ Paid online initiative–
■ Google Adwords
■ Sponsored Social Media
