Day: March 11, 2026

Another great opportunity for the Brand Experience class to work with a real client – in this case ‘Lip Smackin’ Lumpia’.

What is the product?

• Lip Smacking Lumpias: a reimagined twist on authentic Filipino lumpia, crafted as a convenient heat-and-serve product for American households.
• Crispy, flavor-packed rolls designed to go from freezer to table in minutes, with homemade taste and crowd-pleasing flavors.

Who is the audience/customer?

• Busy working families with children who want:

• Fast, convenient meal and snack options.
  • Something more exciting than the usual frozen appetizers or weeknight dinners.
  • Foods that feel homemade and “special,” without requiring a lot of prep time.

As with the other brand experience class, the students had to develop a logo, and show it working across a number of potential touchpoints.

First up is the chosen Brand Identity, followed by the second and third favorites.

A wonderful opportunity for the Brand Experience class to work with a ‘real’ client. In this case an app titled ‘Healthy Tray’.

Healthy Tray is a food imaging nutrition platform that captures real-time inpatient intake and calculates pertinent values and needs into accurate, actionable nutrition data. This enables dietitians to quickly monitor what an inpatient eats, personalize dietary plans, and improve patient outcomes throughout the hospital stay.

Healthy Tray’s primary target market is U.S. hospitals and health systems, with an initial focus on acute care inpatient settings where accurate nutrition intake data is critical to clinical decision-making.

• Hospitals: For hospitals, Healthy Tray improves quality of care, efficiency, and outcomes while helping reduce nutrition related complications.
• Dietitians: For dietitians, it enables fast, informed assessments and personalized nutrition plans without manual estimation or documentation burden.
• Physicians: For physicians, it offers clear, actionable nutrition data to support clinical decision making and coordinated care.

Together, Healthy Tray turns nutrition into a measurable, actionable part of patient care.

Here are the students interpretations of the brand identity for Healthy Tray. The first three are the clients favorites: