Go to the Bradley Study Abroad page for more information.
Congratulations to those students who have registered for this opportunity of a lifetime course, in one of the world’s most exciting cities.
Personal Resume Package
A communication/information design piece that goes beyond the standard resume/cover letter.
One of the ongoing debates regarding student self-promotional literature is, without doubt the role of the printed resume piece versus an electronic version.
New semester. Bringing the level of idea and execution up a notch
Always a good exercise in raising the level of execution and creativity. Choose 12 from 28 ‘problems’ and come up with the strongest, least cliché visual solutions, to a level of execution high enough to get it across to others.
While a fun assignment – the purpose of it is to ensure students push their creative thought process further than the obvious, while at the same time being able to present/sell it at a (pre-computer) level their potential client, creative director etc. can understand.
Creative Process Journey
Product: Present your ART 305 creative process journey for the previous three projects) in a beautiful, original editorial design piece.
Requirements: Return to your previous three Art 305 projects and narrate the process you used to create them (yep, that lack of process has come back to bite you now!) through a unique and personal editorial design piece. This is not a simple brochure, but a very personal insight into your journey from brief to finished piece with the previous three Art 305 projects. Present the stages of your thought process for all three projects. Include text from your evaluation reports to back up the images and help visually/verbally explain your creative ‘journey’.
Final Information Design Project
Last brief with this particular group of students. Been a pleasure teaching them over the past two years or so.
Working in teams, the objective was to create a pre-press ‘quick guide’ quality give away piece at a printing trade show that would give an accurate, easy to understand overview of pre press, file preparation, paper, printing tips and techniques etc.
Here are the three final pieces…
…followed by more examples of each one:
Paper Engineering Brief: Time
Always a fun (and challenging) project for my Editorial Design students. Create spreads and a jacket for a coffee table book about ‘Time’. Content can be quotes, poems, letters, facts etc. but each spread must contain some element of paper engineering.
There were a lot of really nice creative solutions. Here are a few…
Wayfinding Phone App for Children’s Museum
Client: Local Children’s Museum
Product: A UX/UI friendly smartphone app that maps the buildings three floors, serves as an exhibit guide (including theme-specific symbols). and connects the user to the museum and it’s activities in a way that develops and encourages a long term brand loyalty.
See all the students app designs here…
Continue reading “Wayfinding Phone App for Children’s Museum”
Print and Digital Magazine Brief – SweatFree Communities
Client: SweatFree Communities
Product: Twice yearly (spring and fall) brand magazine (print and digital).
Background: Founded in 2003, SweatFree Communities works for a democratic and just global economy, focusing on improving working conditions in apparel and other labor-intensive global industries. Across the United States, sweatfree campaigns advocate for “sweatfree” procurement policies primarily for states, counties, cities, and public school districts.
Objectives: As part of their brand relaunch you are to design a brand magazine that is predominantly focused around SweatFree Communities and their philosophy, history, mission, events, people, affiliated services, products/merchandise etc.
Although the magazine should be a mix of ‘infotainment’, it should not simply be a fast, disposable read. Anyone picking it up, should want to keep reading and also get something ‘useful’ out of the experience rather than simply knowing that Kylie Jenner has named her rabbit ‘Bruce’! It’s more than simply getting the reader to want to buy SweatFree Communities endorsed merchandise (although that helps!). It’s about informing, education, encouraging them to become pro active – but not by presenting it all in a ‘forced fed’ way – you must have a mix of direct and indirect editorial content throughout your magazine.
Requirements: To design a twice a year style magazine (print and digital) that compliments the SweatFree Communities web presence, social media and other marketing tools – but needs in no way to follow those existing design and layout models in their present forms as the organization is undergoing a complete re-branding, and, if anything, may well follow the style you develop for this project for the rest of their print and digital presence.
….. and here are a few of my students projects:
Continue reading “Print and Digital Magazine Brief – SweatFree Communities”