Pick a ‘journey’ you make frequently/repeatedly. Document as much data and observations as possible during the period of time your own personal journey takes, recording both quantitative and qualitative observations. These can be the obvious ones such as the number of Toyota cars passing you on your journey, to harder to quantify observations such as the different choices of music you select on your journey. It is a personal journey that may include non-tangible narrative information (what were you thinking at certain points of the trip, moods, sounds etc?) alongside more obvious, measurable data points, such as time, distance etc. Consider temperature variations, periods of time, speed, pace, direction etc.
From your research and body of data – create a wallchart (28″ x 20″ plus an additional 1″ white border all around. Portrait or Landscape). Make it a compositional piece, include additional data sets, a logo-title (in other words, not simply helvetica), a subtitle, if necessary, and a small introductory block of body text. This should be a coherent piece that clearly and accurately visually communicates a large amount of qualitative and quantitative information and data about your personal journey. It should have some elements of your ‘personality’ in it, after all – it is all about you.
The Professional Lecture Series – Back and in-person!
Sarah and Nick Kennedy are a married couple (and coworkers) working together at West Monroe, a national consulting firm headquartered in downtown Chicago.
Sarah graduated from Bradley University in 2009 with a degree in printmaking and graphic design, and went on to gain experience ranging from in-house consumer products to global advertising firms. By day, she’s a manager leading the Visual Design Team, supporting new business proposals and go-to-market materials. By night, she creates a smattering of things, from beer label designs for a local brewery to branding work.
Nick is a director at West Monroe, leading the organization change management team in Chicago. He’s been with West Monroe since he graduated from DePauw University in 2010. Nick helps organizations implement their strategic projects by focusing on the people side of change.
In 2019, Nick and Sarah departed on their Fischer Fellowship, a program through West Monroe that offers its employees an amazing opportunity to share their talents anywhere in the world for up to six months. Learn more about their experience working with a non-profit in central Chile, using their degrees to do good!
Finally, we are able to present both in-person exhibitions and our Visual Voices guest lecture series for the Fall semester. And what better way to launch the new academic year than with a faculty exhibition – Faculty, Adjuncts and Emeritus.
We’re really looking forward to welcoming our students back to campus with this first show. It is, quite rightly, a celebration after the past year’s turmoil. However it also reflects the uncertainty about our immediate future – Are we now post-pandemic, or is it simply a lull before another outbreak ‘storm’?
Despite the incredibly difficult year we have gone through, our seniors managed to reach the finish line. We are delighted and proud of their ability to keep going and look forward to seeing them all make their mark on the industry – Good luck to each and every one of them !
Wonderful final brief of the Brand Experience class. A challenging client, having to work in a team environment, and a tight deadline – but everyone came through and we had eight really great presentations. A big big thanks to OneFire (and especially Jim).
click on the image to view the full presentation
Design and implement a plan to create a more effective web presence that differentiates MICA and attracts/converts targeted prospects, allowing them to be nurtured and converted to customers.
MICA was built by doctors to support their uncompromising mission to protect and defend their members, their practices, livelihoods, and personal integrity.
Mandatories (What must be included–logo, address, theme, etc.) ● Company name ● Logo update (optional) ● Company tagline (optional) ● Brand positioning, supported by messaging & imagery ● Website design ● Recommendations for an integrated marketing strategy, to include– ○ Thought leadership initiative ○ Paid online initiative– ■ Google Adwords ■ Sponsored Social Media
Search online for “skin cancer” and you’ll be greeted with a wash of moles on White skin. And the survival rate of skin cancer is around 91% for White people. But what about other skin colors? Well that’s when you start to see the survival rate plummet, for Black people especially down to 65%. The reason? Skin cancer tends to be diagnosed at a later stage, and as a result with a worse prognosis. This is because the signs are more difficult to spot thanks to not only a lack of awareness, but also systemic problems and racial disparities in medicine.
What’s the challenge?
Develop an idea that has the ‘legs’ to work across an integrated campaign, that not only raises awareness of skin cancer, specifically melanoma, in people of color, but also helps to drive diagnosis to allow people to receive the treatments they need.
What exactly this looks like is up to you – it could be anything from a large-scale advertising campaign, through to more focused direct marketing approach aimed at specific audiences. But whatever you create needs to be tangible, realistic, and make a meaningful impact on people’s lives; and it needs to be able to do that without huge budgets.
Who are we talking to?
This is all about spreading awareness amongst a huge demographic, because that is what will make the most change. That’s people the world over whose skin-tone is underrepresented in whitewashed medical literature. But your idea should put a particular focus on young Black people around the world who spend lots of time outdoors and might not realize that skin cancer can affect them.
Know the signs
You’ll need to really understand what the main signs of skin cancer are, and especially how they can differ on People of Color and Black skin. For example, melanoma (a type of skin cancer usually identified through new moles, or changes in existing ones) most often occur on non-exposed areas of the body such as palms, in the mouth and nose, and around nails. On White skin they tend to occur in areas exposed to the sun, and this is what shapes popular understanding of the disease, when the sole of the foot is the most common site of skin cancer for black people, representing 30-40% of cases. You’ll need to make sure you research and understand these signs and think about how you can help people to recognize them.
Make an impact
Whatever your idea is, it should break the barriers to identifying skin cancer in People of Color and Black skin, allow people to recognize the signs and help people get diagnosed faster. The better it does this, the better the impact it will make.
Live-streamed online performances April 22-25, 2021.
On Demand viewing April 29 – May 2, 2021.
Subtitled, “A Trivial Comedy for Serious People,” Oscar Wilde’s farcical masterpiece has delighted audiences for over 100 years with its sparkling wordplay, matchless wit, dizzying plot; and gallery of unforgettable Victorians: the impish Algy and his equal in deception, Jack; their hilarious paramours, Cecily and Gwendolyn, and that icon of rectitude, Lady Bracknell, one of the greatest comic creations of all time.
I’m not going to lie… I had way too much fun creating this one!
