Category: General Posts

What’s the challenge?

The LEGO Group want you to create a powerful campaign that appeals to teenagers and rebuilds their relationship with the LEGO® brand – on their terms.

The campaign needs to encourage and inspire teens, who have advanced into new creative spaces such as music, film, sport and fashion etc., to take notice and use LEGO® bricks to make creative statements and actions that really matter to them, and the world around them.

By celebrating endless possibilities, the LEGO® brand provides a creative tool that everyone can go wild with in a meaningful, inspiring and impactful way.  Because through LEGO® products you can Rebuild the World.

Who are we talking to?

The campaign needs to reach teenagers anywhere in the world aged 13-18 years old.

It’s your job to discover what will appeal to this audience, but consider some of the tensions that they can face, the idea of wanting to stand out whilst, on the other hand, wanting to fit in and feel a part of something.

Continue reading “LEGO…. For teens”

Something happened to Chloe after that party Saturday night. Something she can’t remember. But there’s a video, and Twitter, and the whole town is choosing sides. Based on real events and set at a Midwestern high school, Good Kids explores an encounter gone very wrong, its explosive public aftermath, and the searing issues of privilege, consent, and sexual assault.

Wonderful to be given the opportunity to create more theatre promotional pieces again. Great challenge for the first one…

Background: Last fall Cordus Pearce committed suicide. Cord was a great 16 year old who attended Morton High School. Needless to say his family and friends were all devastated. The family don’t want this to be the end of Cord and want his memory and name to live on and help others in need. As part of this brief they asked the students to design apparel (hoodies, shirts, caps etc.) that people can purchase, and would like the proceeds to go to different organizations related to Suicide Awareness.

The main part of the assignment was the creation of a logo or brand mark. Something unique, impactful, thoughtful – perhaps something that he was known for (eg his crazy hair), but most importantly of all it should reach out and connect/engage with those who see it.

Here are a small selection of those logo/brand marks designed and submitted by my graphic design students.

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Product: A *UX/UI friendly smartphone app that maps the building, serves as a exhibit guide (including theme-specific symbols), and connects the user to the museum and it’s activities in a way that develops and encourages a long term brand loyalty.

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Produce THREE mocked up paper engineered, double page spreads, with each spread composed of a dynamic, creative mix of imagery and text. At least ONE spread should be a pop-up design and MUST be foldable (in other words, it opens AND closes flat), while the others should demonstrate equally unique paper engineered elements (pull tabs, windows, layering etc.) Consider visual, kinesthetic (tactile) AND even audible senses when considering ideas.

Audience: This is NOT a children’s book. It should be capable of attracting an educated, adult audience who are perhaps browsing around Barnes and Noble in search of that elusive ‘classy’ Christmas gift and who are enchanted by its construction as much as its content.

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You are asked to design a series of three predominantly typographic ‘digital posters’, celebrating/visiting the theme of ‘migration’. I expect you to investigate the widest interpretation of the theme from, natural, historical, cultural and global perspectives. I envisage lots of opportunities to draw upon references to different interpretations, eras, societies, social groups, generations, statistics etc. You may wish to create a broad spectrum compendium that tells multiple stories about migration, or you may wish to focus on one group or even and individual person’s story. It might be the case that you, or your family, have personal experience of migration to relate. It might equally be the case that you have a different interpretation or migration story to tell altogether. If so convince us through your research and narrative development.

(Thank you LiSTD)

Here are just three sets.

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A nice editorial exercise incorporating a good mix of research and creative design. The brief was to come up with a title/masthead, cover and three spreads for an appropriate story within the magazines editorial well. Then to present both the print and digital versions. Far too many to show, so here are just a few…

Continue reading “Earth Day Brand Magazine”

Always a great introduction to Information Design. The brief is to research qualitative and quantitative data and information for a ‘Personal Journey’ of your choice, and then create a visual representation that retains the accuracy of the data in a creative, clear way. Here are four of the more successful information design outcomes…